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Writing, even writing in public arenas, is always personal. It exposes the writer’s ideas and ability (or inability) to navigate language. Writing is vulnerability.

Writing is a tricky balancing act, juggling dozens of nebulous constraints. Writers have to think about audience, and about style, and about tone — factors that are hard to anchor down. In business, writing is inextricably tied to company identity: writers have to think about what a company stands for, where it’s going, and how that company should be presented to the public. Difficult considerations.”

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